Photograph: White HeatĪs the years went by, the club was loved by everybody from students and London newcomers in their twenties to socialites like the late Peaches Geldof and Cilla Black – who once paid a surprise visit to White Heat, a club night which launched in the early 2000s and gave the former cabaret venue an electric new lease of life.īut in November 2014, Jojo’s became the latest victim of Soho’s reimagining from a sleazy hotspot to a multi-million pound leisure area, when it had its licence revoked following a violent incident. Before long, Jojo’s was the place to be: especially if you were a bloke that wanted a bit of slap and tickle. There had been a club on the site of Madame Jojo’s since the sixties, when Soho was a red light district run by London’s criminal underworld. It opened as a cabaret venue in 1986 by porn baron Paul Raymond, whose company published Mayfair magazine, the UK’s answer to Playboy. You’ll have danced to the Klaxons and CSS and downed £2.50 (yes, really) vodka and cokes until three in the morning. There, you would have queued – often in the rain – up the length of Brewer Street, desperate to step through the doors under the white rhinestone ‘Madame Jojo’s’ sign. If you spent the mid-noughties listening to nu-rave and indie, it’s likely that on a Tuesday night you would have backcombed your hair, squeezed into some spray-on jeans and taken the bus over to Soho.
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